Asana

What is Asana?

Asana is a modern, cloud-based work management and project management platform that helps teams plan, coordinate, and track work, projects, tasks, and processes centrally.

As a Software-as-a-Service (SaaS) solution, Asana is used entirely via the web, enabling teams to collaborate in real time and work from a shared workspace. It is used worldwide in more than 200 countries and is suitable for organizations of all sizes.

Features of Asana

1. Project and Task Management

Asana enables teams to manage projects from start to finish and structure tasks clearly. Core features include:

• Creation of projects, tasks, and subtasks
• Assignment of responsibilities and due dates
• Multiple visualization views: lists, boards (Kanban), calendars, and timelines
• Real-time progress tracking

Teams maintain full visibility into who is responsible for what and by when, and can track progress across multiple projects at any time.

2. Work Management, Goals & Reporting

Asana positions itself as a work management platform that goes beyond traditional project management. Key capabilities include:

• Linking day-to-day work with strategic objectives
• Organization-wide goals and measurable outcomes
• Reporting dashboards and progress analytics
• Support for OKRs (Objectives & Key Results)

This helps organizations prioritize effectively and ensure teams are focused on the most impactful outcomes.

3. Automation & Workflows

With built-in rules, workflows, and forms, Asana allows teams to automate recurring processes. Examples include:

• Automatic task status updates
• Standardized request forms
• Automated assignments and notifications

This reduces manual effort, minimizes errors, and ensures consistent processes across teams.

4. Integrations and Compatibility

Asana integrates seamlessly into existing IT environments and works with a wide range of commonly used tools, including:

• Slack, Microsoft Teams
• Google Workspace
• Jira, Salesforce
• Email and calendar integrations

As a result, Asana can serve as a central workspace without requiring organizations to replace established tools or workflows.

5. Scalability & Enterprise Features

Asana is available in multiple editions designed to meet different organizational needs:

• Basic / Core: Entry-level option for individuals and small teams
• Premium / Business: Advanced features for growing and larger teams
• Enterprise: Additional security, administrative, and governance capabilities

This allows Asana to support both simple task management and complex, organization-wide workflows.

Use Cases and Industries

Asana is used across a wide range of industries, including:

• IT & software development
• Marketing & communications
• Product and business process teams
• HR & People Operations
• Consulting and professional services

The platform supports both traditional and agile working methods and is particularly well suited for collaborative, team-oriented work environments.

Implementing Asana with Le Bihan Consulting

For a successful Asana implementation, technical setup alone is not sufficient. Equally important is the alignment with existing processes, role models, and governance structures.

As an experienced Asana partner, Le Bihan Consulting supports organizations in the strategic implementation, optimization, and scalable adoption of Asana.

Frequently Asked Questions (FAQ) about Asana

1. What is Asana?
Asana is a cloud-based platform for organizing work, projects, and tasks that helps teams improve collaboration and transparency across all areas of work.

2. What are Asana’s main features?
Key features include project and task management, workflows, automation, tool integrations, reporting, goal tracking, and scalable enterprise capabilities.

3. Which industries is Asana suitable for?
Asana can be used across industries such as IT, marketing, product management, HR, consulting, education, and non-profit organizations; indicating where collaboration and transparency are critical.

4. What are the benefits of Asana for project and work management?
Asana centralizes work and projects, provides real-time transparency, automates processes, connects goals with execution, and improves cross-team collaboration.

5. Which tools does Asana integrate with?
Asana integrates seamlessly with Slack, Microsoft Teams, Google Workspace, Jira, Salesforce, and many other tools, enhancing existing workflows.

6. How will Asana evolve in the future?
Asana continues to invest in new technologies, including artificial intelligence, automation, and advanced work management capabilities, to help teams work more efficiently and manage complex work more effectively.