{"id":14163,"date":"2026-01-08T16:48:34","date_gmt":"2026-01-08T15:48:34","guid":{"rendered":"https:\/\/www.lebihan.de\/?post_type=glossar-begriff&#038;p=14163"},"modified":"2026-01-08T16:48:35","modified_gmt":"2026-01-08T15:48:35","slug":"acquisition","status":"publish","type":"glossar-begriff","link":"https:\/\/www.lebihan.de\/en\/glossary\/acquisition\/","title":{"rendered":"Acquisition"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What is Acquisition?<\/strong><\/h2>\n\n\n\n<p>The term <strong>acquisition<\/strong> is derived from the Latin <em>acquirere<\/em> (\u201cto acquire\u201d) and generally means \u201cpurchase\u201d or \u201cobtaining.\u201d Depending on the context, acquisition can refer to various forms of procurement or gaining processes: acquiring customers or contracts, purchasing a company, or deliberately obtaining resources such as products or services.<\/p>\n\n\n\n<p>In a narrower business and management context, acquisition often refers to a company\u2019s operational activities aimed at winning contracts or gaining new clients through direct customer contact, submitting proposals, or engaging in networking activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Relevance in Project Management<\/strong><\/h2>\n\n\n\n<p>In a project context, acquisition is relevant when new projects, contracts, or resources need to be identified and secured. This includes, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contract acquisition:<\/strong> Activities through which a project team or service provider secures a new project contract.<\/li>\n\n\n\n<li><strong>Project procurement:<\/strong> The acquisition of external services or resources required for the execution of a project.<\/li>\n<\/ul>\n\n\n\n<p>An \u201cacquisition project\u201d may therefore also refer to a project whose objective is the targeted securing of contracts or strategic resources, for example when preparing for market entry or expanding a company\u2019s service portfolio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Methods and Forms of Acquisition<\/strong><\/h2>\n\n\n\n<p>Typical acquisition activities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct customer outreach<\/strong> (e.g. personal sales meetings, networking, customized proposals).<\/li>\n\n\n\n<li><strong>Marketing and sales initiatives<\/strong> targeted at specific customer segments.<\/li>\n\n\n\n<li><strong>Acquisition of companies or resources<\/strong> to achieve strategic objectives.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits and Strategic Relevance<\/strong><\/h2>\n\n\n\n<p>Effective acquisition helps to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>increase contract and project volume,<\/li>\n\n\n\n<li>secure strategic resources,<\/li>\n\n\n\n<li>support growth objectives, and<\/li>\n\n\n\n<li>strengthen market position.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","class_list":["post-14163","glossar-begriff","type-glossar-begriff","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lebihan.de\/en\/wp-json\/wp\/v2\/glossar-begriff\/14163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lebihan.de\/en\/wp-json\/wp\/v2\/glossar-begriff"}],"about":[{"href":"https:\/\/www.lebihan.de\/en\/wp-json\/wp\/v2\/types\/glossar-begriff"}],"wp:attachment":[{"href":"https:\/\/www.lebihan.de\/en\/wp-json\/wp\/v2\/media?parent=14163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}